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Features tell, benefits sell

Features tell, benefits sell

by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning

Invest just 2 minutes in reading this short article and you’ll produce a much stronger, more compelling and more persuasive tender. Importantly, you’ll have a better chance at WINNING THE BID. Ok, so what I did there was present to you the benefits of reading this...
To bid or not to bid

To bid or not to bid

by Aurora Marketing | Sep 12, 2021 | Bids and tenders, Pitching and positioning

In all of the conversations I have had with Bid Directors about their lessons learnt, there is one that comes up time and again: be selective about what you bid for. One of the major regrets from so many Bid Directors is that they wasted time, effort, resources and...

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